- A StrongMail study on email marketing shows that marketers expect to expand their email efforts (only 10 percent expect to decrease) and that a significant portion of that expansion will be in "winback/reengagement" and "welcome" efforts, both seeking to extend the paying lifetime of customers.
- Econsultancy argues that continued growth in supply of pre-roll video ads (7.3 percent per month in 2012) puts a lot of pressure on price. The firm notes an eight percent drop in average CPM to $8.18.
AOL Brand Suicide Watch:
- Google expressed exasperation at Adsense publishers pasting multiple 300X600 ads on their sites, generating larger revenues from significantly degraded user experiences. . Policy Associate Charles Huang tells them to cut it out.
Microsoft's Bing marketers, presumably after a why-didn't-we-think-of-that-earlier realization, put together a tutorial on how to convert a Google Adwords account to a Bing account.
- SessionM put together a few statistics about the top third of mobile users, a group they call power users, who comprise about three quarters of mobile web usage. Useful: they provide some targeting options to reach them versus the unwashed masses. Less useful: anecdotal stats (e.g., that Vermont rich in power users per capita, which has more to with patchy broadband access than dairymen or maple sugar makers).