Email:

• A StrongMail study on email marketing shows that marketers expect to expand their email efforts (only 10 percent expect to decrease) and that a significant portion of that expansion will be in "winback/reengagement" and "welcome" efforts, both seeking to extend the paying lifetime of customers.

Video Ads:

• Econsultancy argues that continued growth in supply of pre-roll video ads (7.3 percent per month in 2012) puts a lot of pressure on price. The firm notes an eight percent drop in average CPM to $8.18.

Publishing:

• The IAB seeks comment on tagging best practices.

AOL Brand Suicide Watch:

• Not surprisingly, AOL is looking for someone to run its messaging and communications after heaving its last one overboard, possibly over creative differences. Unfortunately the rumored rejected fembot hiphop commercial has not yet surfaced on Youtube.
• On the other hand, AOL's much more successful child Advertising.com just hired a CMO.

Search:

• Google expressed exasperation at Adsense publishers pasting multiple 300X600 ads on their sites, generating larger revenues from significantly degraded user experiences. . Policy Associate Charles Huang tells them to cut it out.
• Microsoft's Bing marketers, presumably after a why-didn't-we-think-of-that-earlier realization, put together a tutorial on how to convert a Google Adwords account to a Bing account.

Mobile:

• SessionM put together a few statistics about the top third of mobile users, a group they call power users, who comprise about three quarters of mobile web usage. Useful: they provide some targeting options to reach them versus the unwashed masses. Less useful: anecdotal stats (e.g., that Vermont rich in power users per capita, which has more to with patchy broadband access than dairymen or maple sugar makers).