Says It All
A Wall Street Journal report on what should have been a $10 million brand campaign for AOL hints that the reason it was cancelled was because executive interference in the creative process was about to lead to embarrassment. There is mention of black-clad fembots dancing around an AOL logo, which might color the recent reports of the resignation of the firm's CMO.
- Oli Gardne's checklist gives a good run-down of current landing page direct response design thinking.
- Hollis Thomas juxtaposes some recent research and analyses regarding the growth of programmatic media trading, which is itself useful, but interestingly, when she reached out for comment, brand publishers didn't have much to say to defend their model.
- With "social proof" all the rage for inclusion in marketing campaigns, it must be a sign of the times that even prisons, are receiving establishment ratings on services such as Google's Local services. A read of the eight reviews left to date (" Check-in staff were really rude, they had lost my reservation and then searched me in what seemed an unreasonably thorough manner.") leave one wondering how many of those B&B reviews are real as well.
- Anecdotal reports are surfacing of unexplained, unauthorized brand "likes," even including some from people who have died.