Search:

• Can Microsoft make you 'Bing'?

Social Media:

• Google+ faces hurdles on its ascent.

Ecommerce:

• Inside Match.com.

Privacy:

• Anyone can access Microsoft’s massive location database and see where your laptop and smartphone have been.

Ad Technologies:

• Flash Alternative: Adobe previews Edge HTML5 software.

• Vimeo to take on Brightcove, Ooyala for video hosting.

Mobile Computing:

• Apple launching new iPhone in October, not September.

• The end of easy growth in smartphones.

Publishing:

• For New Yorker on iPad, words are the thing.