Backend Systems:

• Doug Wintz presents an insightful piece on what publishers should do if you need to go through a backend-ectomy. Lots of them are nowadays.

Analytics:

• Ace Metrix is fleshing out the ways it tells brands how their ads are doing, employing a new Emotional Sentiment Index that employes natural language processing to parse out the touchy feely stuff from the content created from their normal methodology.
• People wondered as audiences spent more and more time in front of computers, yet the TV metrics people insisted that they were also increasing television viewing. Now polls are showing how that can happen: bed surfing.