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MARKETING JOBS

Top News: Apple loses mobile ad market share | Kindle feels heat | Verizon eyes Netflix

Mobile Marketing:

  • Apple loses mobile-ad market share to Google, Millennial Media.

Mobile Computing:

  • Kindle Fire feels the heat.
  • Microsoft releases first Office app for iPad.

Research & Stats:

  • Study: Tablet buyers use Wi-Fi, not cellular data.
  • Apple TV set-top box predicted to sell 4M units, grab 32% market share in 2011.
  • Adults now spend more time with mobile devices than with print media.

Security:

  • Report: Google Wallet stores too much unencrypted data in a rooted device.

Pearls of Wisdom:

  • Managing SEO and social media together.

Business Strategies:

  • Apple rumored to buy flash memory company for $500 million.
  • Verizon ‘very serious’ about making bid for Netflix, banker says.

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