Online Ad Market:

• Google launches AdWords mobile call tracking.

Measurement & Analytics:

• comScore upgrades social ad tracking.

Mobile Computing:

• Apple details new Cards app for iPhone and iPod touch.

Business Strategies:

• Nuance Communications buys Swype for $102.5 million.

• What's next for Apple?

Legal/Regulatory:

• Net neutrality case heads to D.C. Circuit Court.

• FCC plans to actively encourage broadband adoption.

• Man sues Facebook over privacy issues.

Research & Stats:

• Maine top state for tablet users.