Measurement & Analytics:

• IBM purchase of Unica brings analytics to Madison Avenue.

Ad Technology:

• Apple's ad service off to bumpy start.

• Apple's iAds gets some developer praise.

Mobile Marketing:

• Google's focus on mobile ads doesn't yet include user data.

• Agencies divided on where to house new mobile units.

Search:

• Google to acquire Like.com after leaving them at the altar in 2005.

Campaigns & Creatives:

• The best and worst campaign deals on Foursquare's turf.

• Using contests to connect with, collect information about, customers.

Social Networking:

• Can closed-door exclusive social networks make money?

• Making lunch into a social networking game.

Smartphones:

• Apple can still win the platform wars but it won't be easy.

Demographics:

• Study says more parents embracing mobile coupons.