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Top Industry News for 8-03-10: E-data's privacy becomes more of an issue


  • For e-data, tug grows over privacy versus security.

Campaigns & Creatives:

  • Gatorade brings athletes closer to fans with live video.
  • Cadbury set to reveal 2012 Olympics sponsorship ads.

Ad Technologies:

  • IBM developing billboard tech to serve personalized ads.


  • Debate over Adwords and SEO.
  • Bing and Google in race for features.
  • How not to fail at SEO.

Measurement & Analytics:

  • BrightEdge ups SEO ante with analytics.

Social Media:

  • Trying to create movie buzz in the era of Twitter.
  • Brands lean on interactive marketing - yet lack social marketing skills.


  • Android soars but iPhones still most desired.

Pearls of Wisdom:

  • Landing pages are your secret conversion weapon.
  • 3 ways Facebook is killing your website.


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