Mobile Marketing:

• Apple extends mobile ad platform to developers.

• Google rolls location-based mobile display ads.

Publishing:

• Mixed ad message from newspapers.

Measurement & Analytics:

• Yahoo sets record straight on web traffic.

Social Media:

• Brands on sidelines as Disney, Google and MTV charge into social games.

• Geolocation apps aren't a goldmine for advertisers - yet, says study.

• Facebook advertising - brands can't buy enough.

Search:

• SEO for anti-SEO business.

Demographics:

• Reports find technical divide among foreign-and-U.S.-born Latinos.

Pearls of Wisdom:

• 7 ways to build buzz for your next product launch.

• 4 assumptions about e-mail deliverability.

• 5 things that don't work on Facebook pages, and 5 that do.