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Top Industry News for 7-28-10: Google builds a rival for Facebook

Social Media:

  • What has happened to all the social media start-ups?
  • Apple upgrades Safari, adds extensions from Twitter, Amazon, others.
  • An insider's perspective on social games consolidation.

Search:

  • Trial and error with Adwords and SEO.

Legal/Regulatory:

  • FTC studying do-not-track list for online ads.

Measurement & Analytics:

  • Hulu's sharp decline in viewership underscores inconsistency in measuring size of online audience.

Publishing:

  • Time's problems with the iPad will haunt all magazine publishers.

Campaigns & Creatives:

  • As 2011 Ford Explorer turns heads, so does its marketing campaign.

Mobile Marketing:

  • As mobile advertising heats up, Millennial Media prepares for an IPO in 2011.

E-Commerce:

  • An Amazon-Facebook alliance to make shopping more social.

Pearls of Wisdom:

  • Forrester: why most marketers should forgo Foursquare.
  • Facebook to advertisers: get more social.

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