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Top Industry News for 7-22-10: IBM developing analytics suite for advertisers

Measurement & Analytics:

  • IBM working on analytics suite for advertisers.

Online Ad Market:

  • New York Times revenue rises as digital advertising help offset print decline.
  • Yahoo's display ads boost profits but overall sales are nearly flat.
  • Online ad spending among small businesses rise in Q2, report finds.

Ad Agencies:

  • Agencies' new frontier - China web ads.

Mobile Marketing:

  • Study - iPhone has active, affluent users.


  • New York Mag links up with Foursquare.


  • Some 80% of mobile phones will have location technology by 2012, says iSuppli.
  • T-Mobile has 80% chance of getting iPhone, report says.Demographics:
  • Wanted - guy shoppers for fashion sites.


  • DoubleVerify launches fraud detection lab.


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