Measurement & Analytics:

• IBM working on analytics suite for advertisers.

Online Ad Market:

• New York Times revenue rises as digital advertising help offset print decline.

• Yahoo's display ads boost profits but overall sales are nearly flat.

• Online ad spending among small businesses rise in Q2, report finds.

Ad Agencies:

• Agencies' new frontier - China web ads.

Mobile Marketing:

• Study - iPhone has active, affluent users.

Publishing:

• New York Mag links up with Foursquare.

Smartphones:

• Some 80% of mobile phones will have location technology by 2012, says iSuppli.

• T-Mobile has 80% chance of getting iPhone, report says.Demographics:

• Wanted - guy shoppers for fashion sites.

Security:

• DoubleVerify launches fraud detection lab.