Campaigns & Creatives:

• Old Spice man connects with the Web.

Search:

• Paid-search spending on the rise.

Mobile Marketing:

• Jumptap tries to capitalize on AdMob's confusion.

• AdMob CEO says Apple not enforcing ad restrictions.

• Meredith acquires mobile marketer Hyperfactory.

• Study finds mobile, iPads fastest growing media among ad execs.

Social Media:

• Microsoft puts Facebook into your Outlook.

• New Bebo CEO - we'll staff up, innovate then maybe sell.

• HootSuite offers private beta For BlackBerry.

E-Commerce:

• eBay hit with $3.8 billion patent suit tied To PayPal.

Smartphones:

• Every week Apple doesn't act on iPhone 4 antenna could cost $200M.

• iPhone 4 recall could cost $1.5 billion.

• Response to BlackBerry 6 OS mostly positive, but questions remain.

Advertising Agencies:

• Omnicom deconstructs Agency.com.

Pearls of Wisdom:

• Why your blog needs a mailing list.