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MARKETING JOBS

Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads

Ad Targeting:

  • Advertisers offer new way to opt out of targeted online ads.

Social Media:

  • Facebook buys provider of user-generated travel guides.

Online Ad Market:

  • iPhone developer throws cold water on talk of iAd's stellar performance.

Campaigns & Creatives:

  • HSN, Sony promote 'Eat Pray Love' movie with direct mail, integrated effort.
  • Hyundai debuts 'uncensored' campaign.

Branding:

  • Is LeBron adding 'heat' to his digital brand, too?

Real Estate:

  • Yahoo and Zillow solidify partnership, creating large real estate ad net.

Legal/Regulatory:

  • EU Court rules on ad keywords.

Mobile:

  • Android takes another bit from Apple's marketshare.

DOOH:

  • Tee-Marketing installs digital Out-of-Home advertising network in golf pro shops.

Pearls of Wisdom:

  • 13 tips for writing a compelling blog post.
  • Why small businesses don't get the most out of social media.

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