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Home » Archives » 2010 » Oct » 21

Top Industry News for 10-21-10: Click fraud escalates, eroding online ads' credibility

Security:

  • Escalating click fraud erodes credibility of online advertising.

Ad Technology:

  • Web ads tied to news photos pop up more and more.
  • Momentum for interactive pre-roll ads.

Mobile Marketing:

  • Yahoo talks mobile but not revenue.
  • Some retail sites with Flash have trouble rendering on the iPad.

Mobile Computing:

  • Nokia to cut jobs as it tries to catch up to rivals.
  • At $600, is Verizon's Android tablet DOA? Maybe not.

Social Media:

  • Twitter adds first widget to its page.

Gaming/Entertainment:

  • Electronic Arts to buy mobile game publisher.
  • Netflix: Instant-streaming only option may debut in U.S. later this quarter.

Online Ad Market:

  • Publicis lifts forecast as ad recovery picks up.

Business Strategies:

  • Starbucks, Yahoo in-store network goes live.
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