Feeling the Phil
(Collins, that is) for Cadbury

Cadbury's gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff's Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times (via MarketingCharts).

The top 5 viral-video ads:

1. Cadbury - Gorilla Drummer, launched online in August; agency: Fallon.
2. Smirnoff - Green Tea Partay, launched online in August; agency: JWT, New York.
3. Ray-Ban - Catch Sunglasses, launched online in May; agency, Cutwater.
4. Blendtec - Will it Blend? launched online in July.
5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.

Additional info available in the FT report.