Continuing a trend established in January and February 2010, the videos selected by video-content distributor goviral for March 2010 were universally light in tone.
For the first time this year, goviral did not select any public service announcement videos, notes MarketingCharts. Four of the 10 videos selected for March centered on some form of athletic performance or achievement. These include the number one video, which demonstrates a possibly staged trick performed on a BMW motorcycle, as well as a Pepsi video featuring famous soccer players, a Nike ad highlighting the connection between athletes (both famous and unknown), and an Adidas ad with numerous athletic and non-athletic celebrities.
Two videos featured humor mocking other brands. Sony Playstation directly ridicules the controllers used by rival Microsoft’s Xbox gaming system, and SpecSavers directly parodies the sexist ads from men’s body spray Axe that suggest men who use Axe will have beautiful women in bikinis purse them.
In a return to a trend seen in January 2010, most of last month’s videos were global in theme and featured little or no language. Globally famous celebrities and/or simple yet powerful imagery made these videos easily consumed by viewers anywhere in the world. Most of February 2010’s videos required knowledge of the English language and US or UK popular culture and humor to fully appreciate, which partially reflects the inclusion of several commercials aired during the February 2010 Super Bowl telecast.
1. BMW S1000RR - Dinner Table, agency: n/a
2. Pedigree - Dogs, agency: TBWA
3. Pepsi Max - 'Oh Africa,' agency: n/a
4. Nike - The Human Chain, agency: Wieden & Kennedy
5. Adidas Originals - Street Corner, agency: Sid Lee
6. Tropicana - Arctic Sun, agency: BBDO
7. Sprite - Spark, agency: Bartle Bogle Hegarty
8. Sony Playstation - Move, agency: Deutsch
9. Specsavers - 'The Specs Effect,' agency: Specsavers Creative
10. Natural Gas Belgium - Soft Heat, agency: TBWA
About the Rankings: goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.