Internet videos created to raise awareness of breast cancer and global warming, and to promote video games, sports drinks and lingerie are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor Goviral as the most interesting and innovative in December 2009.
The latest crop of videos on the list continues to demonstrate online video's potential to engage a wide range of audiences, writes MarketingCharts. Though they appear to be more focused on environmental and health-related causes than in the past, they continue to employ a variety of approaches to grab and hold viewers’ attention - including a the shocking display of polar bears falling from the sky, dancing hospital employees wearing pink gloves, a rapping "sexy pilgrim" at the first US Thanksgiving, and the appearance of skateboarding dogs and human cannonballs.
As was also case with the top viral videos in November 2009, the videos, which span the globe, continue to highlight the international nature and potential of viral video and illustrate how various companies are using these vehicles to build global brand and issue awareness that attempts to span cultures and ethnicities.
The top 10 picks for December, with links to view on YouTube:
- Activision - Skateboard Dog, agency: Droga 5; Sharethrough
- National Geographic - Deadly Predator
- New Zealand Book Council - Going West, agency: Colenso BBDO
- Victoria's Secret – One Gift
- Plane Stupid - Polar Bears
- Intel - Cannonbells, agency: MRM London
- Breast Cancer Awareness - Pink Glove Dance
- Orbit - Clean it up, agency: Evolution Bureau; Sharethrough
- Epson - Extreme Gamer, agency: twentysix
- Muscle Milk - Sexy Pilgrim, agency: Pereira & O’Dell, Sharethrough
About the rankings: Goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.