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Top 10 Online Video Properties in May; 12 Billion Videos Viewed in All


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US internet users viewed over 12 billion online videos in May, an increase of 45 percent from a year ago, with Google Sites accounting for 35 percent or all videos viewed online, according to data from the comScore Video Metrix service, writes MarketingCharts.

Below are findings issued by comScore.

Top 10 Video Properties (by No. of Videos Viewed)

comscore-online-video-properties-videos-viewed-may-2008.jpg

  • Google Sites was again ranked the top US video property, with 4.2 billion videos viewed in May. YouTube.com accounted for more than 98 percent of all videos viewed at the property.
  • Fox Interactive Media ranked second with 778 million videos (6.4 percent), gaining 1.3 share points versus April.
  • Yahoo Sites ranked third with 347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0 percent).
  • Hulu.com, a joint venture of NBC and Fox featuring full-length broadcast TV programs, debuted in the tenth position with 88 million videos being viewed (0.7 percent).

Top Video Properties by No. of Viewers

comscore-online-video-properties-unique-viewers-may-2008.jpg

  • Nearly 142 million US internet users watched an average of 85 videos per viewer in May.
  • Google Sites also attracted the most viewers (83.8 million), who watched an average of 50 videos per person.
  • Fox Interactive attracted the second most viewers (60.8 million), followed by Yahoo Sites (40.2 million) and Microsoft Sites (29.5 million).

Other Findings from May 2008

  • 74 percent of the total US internet audience viewed online video.
  • The average online video viewer watched 228 minutes of video.
  • 82.2 million viewers watched 4.1 billion videos on YouTube.com (50.4 videos per viewer).
  • 54.8 million viewers watched 703 million videos on MySpace.com (12.8 videos per viewer).
  • 6.8 million viewers watched 88 million videos on Hulu.com (13.0 videos per viewer).
  • The duration of the average online video was 2.7 minutes.

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