Measurement & Analytics

BrightRoll has a new reporting suite that incorporates measurement and analytics tools from research partners that include comScore, Nielsen, Vizu and InsightExpress. The new suite includes five products:

• Awareness, which measures the attitudinal impact of a campaign on brand awareness, message association, brand favorability, brand recall and purchase intent using InsightExpress surveys.

• Impact, which uses Nielsen’s NetEffect tool to measure the impact of online video ad exposure on offline consumer purchase behavior.

• Validation, which uses comScore's Campaign Essentials data to measure campaign delivery including reach, frequency, GRPs / TRPs and demographics of those exposed to the advertising.

• Effectiveness, which uses comScore’s Action Lift product to quantify the lift for online behavior and engagement, including site visitation and engagement, share of voice and search behavior.

• Optimization, which measures brand funnel metrics in real time using Vizu's Ad Catalyst platform, allowing advertisers to monitor brand lift by creative, exposure frequency, and targeting segment.

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Ooyala has added city-level statistics and detailed social sharing data in its video platform. There are more than 500 new analytics reports, including city and DMA (Designated Market Area) drill-downs, social media tracking, and deeper analysis of webpage performance. Publishers can see how their videos perform in Chicago or London, for instance, or track what happens when a video is shared on Facebook. Enhancements include local reporting, page-level reports, social network sharing and DMA reports.

One Stop Shop for Google

Google is incorporating its various display advertising tools and initiatives - features, targeting options, measurement tools, various publisher sites - under one umbrella: the Google Display Network. It will comprise all of the sites (apart from search sites), where marketers can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as the one million Web, video, gaming, and mobile display partners. Users can run ads on the Google Display Network, either by placing bids through AdWords or make reservations on YouTube and Google Finance with the help of a Google account team.

Email Marketing

Sitecore has launched a new email campaign management product called Sitecore Email Campaign Manager. It provides advanced customer tracking and targeting, personalization, testing, integrated email management and reporting and integration with CRM systems. Other features include: user behavioral tracking across emails and website with detailed report, customized campaigns based on email subscriber lists from Microsoft Dynamics, Salesforce or other CRM/customer database solutions, automatic tracking of CRM users through email and website experiences, auto- generated tracking links and conversion optimization with Multivariate Testing.

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Constant Contact has added five new features to its Event Marketing tool. These are:

• Integrated Ticketing, which gives customers the option to create and distribute tickets to their events that attendees can print.

• Guest Registration, which offers registrants the option of registering one or more guests. Event owners can limit how many guests each registrant can bring, assign different event fees for member and non-member guests, and allow registrants to pay for their guests during the registration process. Customers can also collect information for each registered guest to help track new business leads and grow their existing email list.

• Tweet My Event, which lets customers post event information to their Twitter feeds.

• Event Currency, which lets users select the preferred currency for that event.

• Copy Emails Within an Event, which gives customers the ability to copy and re-use an existing email within an event.

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StrongMail  is holding a webinar titled, "Moving the Needle with Social Media: Measurable Strategies for Getting Customers to Drive Business for Your Brand” on Wednesday, June 23, 2010 at 11:00am PT / 2:00pm ET. It will feature expert advice from social media thought leader Jason Falls and StrongMail expert Ryan Deutsch. Register here.

SEO

WordStream has introduced its Negative Keyword Tool, designed to identify lists of highly-effective negative keywords for PPC advertisers. The free tool lets anyone who runs a paid search marketing campaign with Google AdWords, Bing AdCenter or Yahoo Sponsored Search to proactively set negative keywords and match types with the suggestions provided by the keyword tool.