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Toolbars, the New Battleground

SiliconValley.com: Microsoft search toolbar to battle Yahoo, Google offerings
MediaPost: MSN Tweaks Its Toolbar
DMNews: MSN Debuts Search Toolbar
PCWorld: Microsoft Tests MSN Toolbar
San Jose Mercuyry News: Microsoft jumps into toolbar fray

If I owned the operating system, I wouldn't be the last one to release a toolbar, but, hey, that's me. Google has already moved to the DeskBar, and MSN finally launched a toolbar with some core search features. It's going to take more than that to get most searchers excited. Sure, for those who already prefer MSN results, the toolbar will help MSN stem the flow away from its portal. But they are in a position to do so much more. Perhaps that nimble corporate culture has slowed down after all.

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