AdWeek: Organic Breaks Back-to-School Tommy Push

Tommy's Kid Shoes

In this first kid-focused ad campaign, designer Tommy Hilfiger teamed with Nick.com and Omnicom's Organic to develop a three month online campaign to promote its footwear to kids 6-12. Ads will run on Nick.com asking, "Back to school already?" and then tell kids to, "Go back in style. Tommy Style. Tommy Kicks!" directing kids users to a micro-site, or footwear gallery. The microsite will show all 35 kids shoes from the Duece and Sasha lines and allow kids to check out details on each shoe. In December a separate, Tommy-branded, kid-focused, web site will be launched.