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Today's Top Stories: 'Viewable' Systems Inconsistent, Pricey | Gannett Adopts 'Mike Meyers' Scottish Philosophy


Web Marketing Gamification

Publishing:

Social:

Branding:

  • MediaPost is taking media data on brand loyalty and producing a week-long series of tables. Perhaps coincidentally, the first day's set of tables all involve products with substances known to be highly addictive. Now that's effective brand loyalty strategy.

Ad Tech:

Mobile:

  • eHarmony is finding itself in the mobile app business, as more and more of its market uses the service on smartphones and tablets.

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