Agencies:

• E. W. Scripps Company, largely due to shrinking publishing revenues, is playing agency for some clients, pulling together their own media with that of other publishers.
• IPG is again rearranging the media deck chairs by taking the traditional media assignments out of DraftFCB - traditionally a direct response firm - and putting them in the hands of Mediabrands.
• A 4A's survey of more than 100 ad agency managers shows that about half think that public relations is a more volatile business for them than advertising, but that most find it to be more profitable.

Search:

• Google's laudable effort to give free media to non-profits is being slightly narrowed, with paying clients' media now taking precedence.

Email:

• Mini Cooper goofed. Exactly how they goofed, they're keeping close to their vests, but they're officially apologizing to a subset of their email list for some sort of mistaken spammy actions.

Publishers:

• Adap.TV is now flogging "viewable" impressions, which should make all its previous advertisers feel foolish for having been purchasing the hidden ones.