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Today's Top Stories: Agencies: PR Profitable, Volatile | Mini Cooper Goofs | 'Viewable' Impressions Flogged

Agencies:

  • E. W. Scripps Company, largely due to shrinking publishing revenues, is playing agency for some clients, pulling together their own media with that of other publishers.
  • IPG is again rearranging the media deck chairs by taking the traditional media assignments out of DraftFCB - traditionally a direct response firm - and putting them in the hands of Mediabrands.
  • A 4A's survey of more than 100 ad agency managers shows that about half think that public relations is a more volatile business for them than advertising, but that most find it to be more profitable.

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  • Google's laudable effort to give free media to non-profits is being slightly narrowed, with paying clients' media now taking precedence.

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