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Today's Stories: Graphic of Dangerous Link Types | 'Unique' Content Defined | Responsive Design Debate

Search:

  • Link building is still important in SEO, but dangerous, as more and more links appear to be interpreted as deliberate manipulations by Google's robot empire. Bas van den Beld put together a link-bait infographic (which is obviously working) to show people what sorts of links will get you in trouble.
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  • So what counts as "unique" content to the cold steely gaze of the Googlebot? Rand Fishkin says he knows.
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  • Here is a quick review of the 10-year-old Google Grants program available to non-profits.
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Ad Tech:

  • Digiday points out that the impending ad technology consolidation that many have been predicting may come from below as much from above. Younger firms that consolidate together may prove one of the potent forces in the trend; especially those with significant cashflow, or outside cash funding.
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Design:

  • The job "responsive design" does for a site has, in part, been taken care of by increasingly useful mobile browsers. These designs detect what sort of platform is being used and provides different formatting to suit each. But doing so take time, money, and sometimes even some search engine ranking trouble, begging the question whether or not it is worth it.
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