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Today's Stories: Google Gives More Analytics Away | Digital $ More Dominant | Agencies Rue Native Ads

Analytics:

  • Google is doing it again: ratcheting up the functionality of its Analytics services, putting pressure on the big third party outfits selling these services. The third parties, like Omniture and Webtrends, do tend to have interfaces designed by humans, however, a visibly distinguishing factor.

Email:

Advertising:

Publishing:

  • AOL's much-watched Patch effort to try to turn online digital local news profitable may be working among a small minority of the sites, with one in eleven sites in the black.

  • Digiday interviewed a number of executives from different facets of the industry, getting comments on the challenges they face with programmatic buying. Some advice is practical (compensate direct sales team for referring to programmatic side, when it makes most sense of the client); and some is blunt: "If you have a strong intention-driven audience, you can… improve your yield." (Or, if not, lose it altogether.)

  • Meanwhile, one of the industry's most sophisticated executives gives a primer on programmatic.

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