Click to enlarge

Blamed as a source for the rise in obese children, McDonalds is recruiting moms to act as citizen consumer reporters, according to Ad Age.

The idea is to ultimately select moms for "behind-the-counter" access to McDonalds food - from how and where their food is grown, all the way to the fryer.

This stems from moms' influence on the web thanks to their social networking ties online - which McDonalds feels is bigger than any executive's, and on par with a doctor's opinion in terms of what's good for the family.

This isn't the first time McDonalds called for input from moms. McDonalds already has a "Global Moms Panel" where moms advise it on its products and marketing.

Ultimately, McDonalds thinks moms will better its public perception.