The News Corp Svengali turns
members into marketers

To make the site more profitable, News Corp execs may allow MySpace members to post ads on the site and conduct transactions with one another.

The site currently profits from ad sales and also takes a percentage of music sales conducted on the site via iTunes and Snocap and has seen a $10 million proft on $550 million in sales for the fiscal year ending in June, according to CNN.

However, Murdoch wants to increase the site's earnings a staggering 20-fold for the current fiscal year, hoping to see $1 billion in sales and $200 million in profit.

To achieve this goal, Murdoch wants to allow P2P transactions and marketing, but for a price. The site is considering a Google partnership to regulate - and monetize - user commerce.