Obama's best groupie

To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand.

Obama Girl — played by Amber Lee Ettinger — became an internet star last year with her video "I Got a Crush … on Obama." She also started a face-off trend whereby other women danced provocatively for their candidates of choice. In the space of a few months, "Hillary Girl," "Guiliani Girl," "the McCain Girls" and even "Mitt Romney Triplets" appeared on the scene.

Barely Political's videos, including those featuring Obama Girl, shall appear in the Mochila content network for ad-supported syndication by affiliates. The pair will also sponsor NetRoots Nation 2008 in Austin from July 17-20.