The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

TNS: Ad Spend Up 4.1 Percent, Online Smokin'

Ad spending in the first six months of 2006 totaled $72.98 billion, 4.1 percent more than the year-ago period, writes BtoB Online, citing a TNS Media Intelligence report.

Internet ad spending (not including search) totaled $4.69 billion, up 18.9 percent over the first half of 2005 - and accounting for 6.4 percent of the market, up from 5.6 percent in the first half of 2005. Network TV ad spend was up 5.7 percent, to $12.28 billion, in 1H06. Ad spending in b-to-b magazines was down 1.1 percent, totaling $2.18 billion.

Political spending in the second half the year should help bolster the third and fourth quarters and total-year results, predicted Steven Fredericks, president-CEO of TNS MI, reports Media Post. And the biggest growth is coming from Spanish-language TV, along with the internet.

Spend by medium

Click to enlarge

The leading ad category was telecommunications with $4.7 billion in spending in the first half, up 16.6 percent. Financial services spend was $4.33 billion, up 7.9 percent.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research