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TiVo Uses Web Functions as Market Key

TiVo, already synonymous with time-shifted TV viewing, is bringing web functionality to its set-top box, writes the New York Times.
The company has recently rolled new features designed to make its already loyal user base even more so. On their TVs TiVo users can view videos they've uploaded to the web, via OneTrueMedia, by accessing them through TiVo's "Now Playing" list.

Programs can also now be searched for and programmed to record using a cellphone. A host of other options allows users to get recommendations and to record programming automatically. Also available is the ability to view web video several websites, get weather and traffic updates, and find movie times.

TiVo has been adding these sorts of value-added services to differentiate itself from the free DVR boxes available from cable companies.

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