For the fifth year in a row, DVR-subscription company TiVo will track how Super Bowl viewers interact with the broadcast, writes Broadcasting & Cable.
Based on a sample of 10,000 anonymous viewing homes, TiVo will measure how viewers pause, rewind and otherwise time-shift while watching the game.

Interest in the program, including the commercials, is gauged by measuring what broadcast content is watched in "play" mode, regardless of whether it's been time-shifted. That includes portions of the programming that are viewed repeatedly.

Last year's most popular segments, based on how often they were replayed, were the touchdown by Pittsburgh Steelers quarterback Ben Roethlisberger and the ads from mortgage company Ameriquest.