Buddies!

TiVo subscribers can now stream YouTube videos onto their TVs through broadband-enabled TiVo boxes, per a new deal between the companies, reports MediaBuyerPlanner.

Users will not be able to store YouTube clips, but they can bookmark them on TiVo for easy retrieval.

The partnership is the first whereby TiVo streams internet content, though the company has deals with 60 other sites that allow for downloading content — rather than streaming it — onto TiVo. These include movies from Amazon Unbox and comedy shorts from the Onion and Break.com. Users have so far downloaded 27 million shows, movies and other entertainment from those partners — but YouTube is expected to speedily outstrip them all.

While TiVo has 3.8 million subscribers, only one-fifth have the TiVo Series 3 or TiVo HD, the only TiVo units on which it possible to stream YouTube content to a TV screen.

YouTube sells advertising on just four percent of its clips, for ad sales of $200 million this year.

Apple TV also allows users to play YouTube videos on TV screens. Neither Apple nor YouTube shared figures on how often the feature is used.

Yesterday Xbox 360 and Netflix formed a deal that enables Xbox 360 users to watch movies from their consoles.