iMedia Connection: Five Principles for the "Always-on Age"
Online guru G.M. O'Connell, founder of Modem Media, espouses five driving principles to follow when creating succesful marketing in the increasingly connected world in which we live.
- Create a sustainable mutual value exchange
- Deliver experiences rather than messages
- Detach and distribute: Use an array of vehicles to reach
customers at the right time and place
- Optimize: Continually assess and improve performance
- Integrate experiences across all channels (Practice “The
New Integration”).
Now, if it were only that easy in practice.
