Clickz: E-Mailing Seniors: Tapping Into a Lucrative Demographic

Paul Soltoff's tips for email marketing to the older demo:

Clearly state the savings opportunity as a primary benefit.

Keep copy brief and concise.

Make sure images and graphics are representative of the target audience.

Cleary address security and privacy rights.

Provide links to additional content for those who want to know more.

Include third-party testimonials.

In particular, avoid misleading and misdirected statements and claims.