Hoping to take advantage of a space that sees half a million people pass through it each day, Mediaweek reports five media companies have introduced Times Square Domination.

The new "network" of media outlets will allow brand messages to be displayed across the largest screens now available in Times Square.

The launch this coming January seeks to capitalize on the estimated one million spectators filling Times Square for New Year’s Eve.
Rather than just another outdoor ad in a crowded space though, Clear Channel Spectacolor plans to use a new HD screen to roll out original programming.

This would involve passersby on the street in conjunction with a website carrying a live stream.

In effect, this takes media integration one step further with people being able to view brand content they're now part of creating.
Some of the media partners contributing to nearly 29,000 square feet of available ad space includes ABC News, FOX News Corp., Reuters and NASDAQ.
Estimates for an ad buy across the network of screens range from $500,000 to $750,000, although no deal terms with advertisers have been released yet.