Time Warner plans to consolidate business and financial websites - including content from Money, Fortune, Fortune Small Business, and Business 2.0 - as well as content from cable news channel CNN, under the CNNMoney.com brand, which will re-launch in January, reports ClickZ. Each property's ad sales team will sell inventory on the combined site, and Time Inc. will also assemble a dedicated sales team for the site.
"We'll continue our hybrid approach to ad sales in which all three affiliated divisions - Time Inc., CNN and AOL - will be able to represent the site in the marketplace," Carrie Welch, VP of communications for Fortune, is quoted as saying. New video and rich media ad units are expected, but no details are yet available.
According to Nielsen/NetRatings, the combined, non-duplicated audience of the sites in July was 9.2 million unique visitors.
