The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Time Turns Premium Articles into Ad-Supported Content

time persons of the year.jpg

Time magazine is experimenting with making premium online content freely available to those who agree to view a multi-paged, full-screen interactive Chrysler ad that uses technology from Ultramercial, thus far used extensively by Salon since early 2003, writes ClickZ. Visitors to Time.com have gained access to the "Person of the Year" cover story and the magazine's articles archive of articles for 24 hours. If pleased with the results of the test, Time may in the future make other premium content available as ad-supported content.

Last week, WashingtonPost.com said it would provide free access to its articles for 60 days, up from 14, before sending them into a subscribers-only archive.

The switch apparently came about as a result of traffic from blogs, search and RSS, which drive readers directly to stories rather than to the front page of a site; apparently, about half of WashingtonPost.com traffic now comes through such "side doors."

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research