MarketingVOX: The Voice of Online Marketing | MEDIA KIT

Time Spent Online Catches up with Time Spent Watching TV

A new JupiterResearch report, based on a survey of just under 3,000 internet users, found that online users are now spending about 14 hours a week, on average - the same amount of time that they spend watching TV - surfing the internet, Media Life reports (via MediaBuyerPlanner). Those same internet users spend about one hour reading magazines, two hours reading newspapers and five hours listening to the radio. "The impact of online is bigger than we realized," says Barry Parr, a San Francisco-based media analyst at JupiterResearch. "The internet is tremendously influential. It has the kind of influence that we would have attributed to TV in the past."

Related Topics

research & stats
multi-channel marketing
signs of what's to come

Search

VideoEgg
sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS