Time Inc. has announced that it bought website Golf.com and its operating company, SirenServ, at terms that were undisclosed, AdAge reports (via MediaBuyerPlanner). Golf.com brings to Time Inc. - which already operates GolfOnline.com and the Golf Plus section of SI.com - the "best URL in golf," said John Squires, co-chief operating officer. The site will be run out of Time Inc.'s Time4Media division, led by Golf Magazine publisher Chris Wightman.
Michael Lazerow, SirenServ's founder and CEO, will become general manager of both Golf.com and GolfOnline.com, which will remain separate entities, Mediaweek writes.
The move comes just weeks after Time Warnter's Time Inc. and CNN merged the websites of Fortune, Fortune Small Business, Business 2.0, and Money into CNNMoney.com in order to aggregate a larger group of readers for advertisers to tap into.
Golf.com has an average of 1.3 million unique monthly visitors.
