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Time Warner Shafts 'Net, Makes Content a Priority


Today Time Warner announced plans to divide AOL's internet access unit from its ad and content business. The decision arrives three months after the company said it would separate Time Warner Cable from other assets.

According to CEO Jeffrey Bewkes, the company will instead focus on "high-quality branded content across multiple platforms around the world, at the highest returns possible for our stockholders."

Time Warner's earnings went live today, leaving the following numbers in its wake:

  • Total revenues rose five percent to 11.6 billion in Q2
  • AOL's revenues fell back 16 percent to $1.1 billion, due to a 29 percent decrease in subscription revenues (8.1 million US subscribers as of June 30, a decline of 604,000 from Q1 and 2.8 million from 2Q07).
  • AOL enjoyed a modest two percent gain in ad revenue, due in part to growth in ad sales across third-party sites and paid search ads.

Today's report was especially crucial for those speculating the possible sale of AOL. According to comScore, AOL enjoyed an average of 111 million average monthly domestic unique visitors and 56 billion domestic pageviews — 167 average monthly domestic pageviews per unique visitor.

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