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Time Warner Raises Verizon's Ire for False Ads About FiOS


Verizon has brought a false advertising suit against Time Warner Cable.

The company alleges one of Time Warner's TV ads (falsely) suggest Verizon FiOS requires a satellite dish, and that it lacks phone, broadband and video capabilities, reports ZDNet.

To compensate for "immediate and irreparable harm" to the reputation of its brand, Verizon demands an injunction barring Time Warner Cable from running the spots. It also wants Time Warner to air ads retracting the claims, in addition to financial redress for damages, including attorney fees and profits lost.

A spokesman for Time Warner said the suit was "without merit," and the firm looks forward to "defending against it in the appropriate venue."

The suit was filed Wednesday at the US District Court for the Southern District of New York.

Last year, Verizon was sued by marketing services provider Digital Arts for overstating its number of FiOS subscribers.

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