New and improved

With regard to its online strategy in-the-make, Time Inc. has not been resting on its laurels.

The company has just an array of features to its online publications, reports Mediaweek.

Site stickiness was the objective. New features on the Time online properties are geared toward making them more engaging for visitors.

People.com it now outfitted with social networking features, and global business coverage on Time.com is enhanced to meet specific audience needs. Maximizing content value for just a slice of the populace is perceived as a way to get as much mileage out of the demo as possible.