USA Today: Buick Creates Buzz by Putting Woods on Web
Buick.com: TigerTrap
Following in the footsteps of BMW, Buick aired a five minute webmercial last week featuring Tiger Woods that doubled Buick's site traffic to 700,000 in five days. In the spot, Woods walks up to a group of golfers and challenges them to a closest to the pin contest asking, "How ’bout we play for a Buick Rainer?"
You can see the commercial by clicking from Buick's homepage. It's actually quite a cute spot. Two contestants actually beat him and win a Buick. Great riff on reality TV model. Also, smartly promoted on their TV commercial.
