IMediaConnection: The 411 on Tier-Two Paid-Search Providers

Kevin Ryan looks at smaller competitors to Google and Overture, such as FindWhat or Ah-ha in the search ad business, and he has mainly good things to say. Though some people think these networks distribute ads on less than stellar publishers, Ryan makes the case that in the end it's the sale that matters. Since keywords are significantly cheaper than with the two market leaders, why not give them a try?