Armed with an MBA from NYU and Nick Denton's blog network as his model, Edwyn Chan is running a blogging experiment, with the blessing of China's censorship-happy authorities, that may just be the first steps in a journey toward a blog empire. Wired reports that last month, when anti-Japanese sentiment in China at its peak, Chan wanted to let people across the news-starved massive country to keep track of unfolding events.

Within four days of launching kangri.blogku.com, he drew upwards of 10,000 people - and the attention of Gong An, the Chinese internet police, who promptly told him to continue as long as he keeps it tame.

Chan already has three blogs: Dianziren, which covers consumer electronics; a humor blog called Shuanga; and Jiaexp, a site for gamers. He also has plans for more, based on three criteria: subject popularity with the new generation of Chinese; update ease; and attractiveness to advertisers.