iMediaConnection: Jaffe Juice: The Golden Ticket, Part III

Joe Jaffe, in his usual blunt fashion, puts forth three more of his golden tickets to success for Internet marketers. These three:

• Reach and Frequency may not be the answer but practices like surround sessions, dayparting, and "impressionless" audience measurement techniques will allow the Internet to more easily be part of the integrated media plan.
• Truly understanding how consumers use the web will allow for better strategy.
• Creative use of creative, so to speak, such as advertainment and the like will allow marketers to build a closer relationship with consumers.