Within the next few weeks, Third Screen Media - the leading U.S. provider of mobile advertising and marketing software and services - will launch MADX/Agency, a software product package that connects wireless carriers and publishers on a shared advertising platform, writes BtoB (via MediaBuyerPlanner).

The software will provide agencies and advertisers with planning and research resources, as well as the ability to create, test, buy, optimize, measure and report on advertising campaigns that target mobiles. Features will include targeting, audience planning, delivery and reporting.

Third Screen Media also announced that the MADX/Agency would facilitate access to mobile advertising inventory and campaign management with TSM/Network - the largest single-source mobile ad network in the world.