Press Release: World's first viral race: Eyeball Rally

The format of the competition, dreamed up by These4Walls and sponsored by Lycos, is a race where the winner will be the person/company who drives the most traffic to their own allocated domain over a period of 6 weeks using "viral" content.

The Eyeball Rally is a challenge devised by the communications community these4walls to showcase some of the very best viral work going on in the UK, Europe and we hope, the world.

Its aim is to bring some of the best and freshest minds together so that the whole community can learn more about the medium and have a great time doing so. The rules are minimal to foster creativity and quite simply it's a fun, free and exciting way to test that idea you had down the pub or an unimaginative client rejected to your disgust.