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TheFind, a search engine that powers query results in lifestyle and green online shopping sites, has won the business of lady-mag destination Elle.com.

TheFind will help Elle.com users more efficiently locate items across categories like clothing, accessories and makeup.

"By allowing editors to link consumers directly to the products that match the ELLE experience, we are taking the work out of the search," said CEO Siva Kumar of TheFind. "The result is an incredibly simple, interactive experience for the consumer."

In laudable efforts to stay atop the print/online game, last year Elle formed strategic relationships with Brightcove, a video syndication service; and Yahoo, which helped provide mobile updates for Fashion Week. Elle is owned by Hachette Filipacchi Media US.